Contactless environments post-covid: are you QR Aware?

QR codes are the perfect solution for delivering contactless environments

Providing a safer environment for fans, visitors and staff is a critical post-covid requirement.

Thankfully, people are gradually returning to public precincts, though it poses some challenges. Primarily, how do we keep people safe? How do we ensure that they can make their way around our venue, precinct or campus and still enjoy everything that our precinct has to offer? Technology provides some answers that are effective in reducing risk and also tie into our key measures for customer satisfaction and revenues. Contactless environments can be delivered through the use of intelligent, digital, precinct navigation and communications.

Most large precincts and venues already have an app or mobile web experience for their visitors. Generally, these solutions contain information about the amenities on offer, the products on sale and the services available from vendors across the precinct. The challenge with the mobile device-based solutions is promoting and delivering access to the experience in a way that is safe. There is also a requirement to make sure that the information available specifically addresses the protocols in place for social distancing – which are constantly changing.

Mobile and practical touchless precinct navigation

Digital wayfinding is one strategy to increase property engagement whilst also reducing risk. Providing a 3D map of your precinct allows people to search for the places they wish to visit, find events on your property, and make sure that they can find their way throughout the precinct or campus. Supplementing 3D mapping with use of digital directional signage makes it easy for people to navigate heads-up in busy crowds. PAM provides a solution that dynamically changes these directional signs to meet the ever changing nature of the precinct and the way it is being used. For instance in the morning directional signage helps people find parking, and then directs them to the stores, coffee shops and offices to start their day. In the evening, directional signage changes to help visitors find restaurants, entertainment or rideshare transport destinations.

QR Codes and visitor engagement post-covid

Using QR codes placed strategically around the precinct, it’s possible to hand off any kind of information to the visitor. A QR code can direct the visitor to your website, app or to 3D mapping. Information provided in this way reduces the need for staff to be in unnecessary direct contact with visitors and increases everyone’s  safety. Further, the visitor is not exposed to those surfaces that might carry germs.

QR codes can be highly visible and engaging. In fact, a campaign built around these physical touch points and the subsequent digital wayfinding and messaging you provide across the precinct can increased customer engagement, improve their confidence, and therefore increase participation and sales across the property. At PAM, we’ve worked hard to adapt our intelligent navigation platform to deliver all the navigation and communication touchpoints necessary to deliver a safe, contactless environment. Using smart directional signage, 3D navigation and digital signage, we’ve created the perfect solution for adaptive, connected, contactless environments that will help gradually increase attendance, improve customer-engagement and drive revenue in a safe, friendly and reassuring way.

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