Companies are concentrating on the return of their staff to workplaces and making sure it’s a generally popular, frictionless transition. With this goal in mind, one focus is corporate campus navigation. It’s not just about encouraging staff back; there’s real benefits for both staff and company productivity when destinations are easier to find and campuses are better places to be. Companies are implementing technologies that create a more dynamic, contextual and personalized office campus for their teams, and the visitors they receive.

So what does a personalized, contextualized corporate campus navigation experience look like?

Corporate campus navigation – why do we need it?

Firstly, it’s important to understand that campuses, and the way people use them, change constantly. For instance, in the morning, the primary objectives are to make parking easy to find, and fast to access. Then, as people make their way to their office, they want to find coffee (stat!) and make their way to morning briefings and team catch ups. Sure, old hands know when and where everything is, but large firms with a constant portion of newer staff will want to ensure these new team members are enabled and empowered. Likewise, visitors to the company shouldn’t have their first experience being a stressful one and even the veterans and leaders need to find new places on a regular basis.

PAM provides fully rendered 3D maps that show a virtual twin of the campus and its buildings. Visitors can identify every landmark they see, and use that to navigate their way around. People can be provided with a link to the map via email or in your intranet, while QR codes can be strategically placed around campus as a welcome help marker for both staff and visitors. A quick scan of the QR code opens the map of the campus, shows people where they are, and helps them find where they need to be. 

PAM’s 360 eXplorer maps are not unlike the maps you’re familiar with, except that they provide a true representation of your buildings and office spaces. Your company controls the map, so changes in office layouts, roads and pedestrian ways can immediately be reflected in the eXplorer map.

Create a simple yet personalized arrival experience

Personalizing this arrival experience can make a huge difference. Using eXplorer maps, people are able to search for a meeting room, an office building, or see which parking lots are open and available. If they’re not quite sure which building they’re going to, a quick search for ‘Engineering’ helps them find their way. If they’re looking for Meeting Room 26, they can search that exact term, and eXplorer will provide a route to the correct building, then onward to the meeting room itself. They’ll know the route and how long it will take to make the trip. As they go, they’ll be able to refer to their eXplorer map and see both the ‘blue-line’ path they’re taking, and also (and most importantly) the landmarks that make corporate campus navigation easy.

It’s even possible to link PAM into your facility or event management system, so more contextual information can be provided. If a visitor is looking for ‘Engineering Recruitment Interviews’ taking place at 10am, they’ll be able to find that too. Contextual, personalized journeys transform big difficult places into familiar and friendly spaces.

Provide maximum exposure for campus tenants

PAM eXplorer provides a directory of all destinations in the campus or building. This directory is often split into departments and also by destination, so you can easily find ‘HR’ or ‘bathrooms’. The user is given the route to their nearest facility (with an option to select one that’s perhaps further away, but on their way to somewhere else).

Accessible pathways can be selected for those who need it, including accessible building access, which may be located at a different entrance. Sometimes campuses are sprawling and challenging, particularly at night. PAM can provide night-safe routes, which ensure people can make their way to their car or transport along a route that’s well-lit or monitored.

A more engaging campus experience

Once the foundation layer of contextual, personalized wayfinding is established, there’s many ways to leverage it, and create an engaging environment. 

Enticing people back on to corporate campuses means providing visitors with information throughout their day. PAM provides a list of events taking place on any given day. These might be training sessions, social team building exercises, exercise classes or even operational directive such as ‘fire drill’ or ‘road closed’. Your team can cater this information and highlight the things it would like to promote. 

If your campus is big enough to host services and concessions, PAM provides a list of tenants. Each of these can be categorized, provide information on their location, products and services, and even create their own promotions to offer your team and visitors. It adds a layer of engagement that benefits everyone. 

eXplorer maps open more of your company’s space, to maximize the value of every office, meeting room and service you provide. With PAM’s powerful cloud platform and API-first architecture, there’s plenty of scope for integrating additional information into your virtual twin. Meeting room booking, public transport locations and schedules, campus cultural or historical tours – each experience adds another layer of interest and value to the campus. The power is with your team to create a useful and efficient corporate campus navigation system that clearly demonstrates the value you place in your team and their mission.

Speak to PAM and arrange a demo about how to create a more engaging Corporate Campus using the power of Smarter Navigation.