One of the key elements of personalization, the whole world over, is artificial intelligence. We are moving towards a world where people expect products, services and technology to respond to them in real time and provide them with exactly what they need, almost before they need it. It’s the kind of responsiveness that we are being shown by platforms such as Google with Google Maps, Gmail and even their new scheduling assistant AI, DUO.

The result of the absolutely viral spread of artificial intelligence enabled personalization is that in every scenario and situation where AI would make sense as a tool to be applied and used, where AI benefits would be expected by users, it becomes a challenge and an obstacle if they aren’t created and made available. It also means that the organizations who are able to build this AI capability will be able to receive huge benefits in user satisfaction, in data, and in revenue. This is particularly apparent in wayfinding, in signage and in entire cities.

There is a huge opportunity for AI in smart cities.

At PAM, we believe that AI has the ability to change, transform, recontextualise, and improve every single environment, by recognising and understanding the citizens and users, seeing their needs, and finding ways to answer them. When a visitor walks through a park, the environment should tell them everything they need to know about their surroundings, how to navigate them, where to find shelter, food and rest areas – and it should do so while taking into account exactly who that visitor is. It should recognize their specific and individual needs and be ready for them.

The opportunity isn’t just in providing that experience though. It’s also in how the providers can access more information about the people using their space, how they can better serve retail needs and tourism needs, how they can increase revenue by knowing what to offer and when to offer it and more. The AI is the missing piece here that knows enough to be able to give every opportunity what it needs.

One of the key pieces of the PAM platform is React 360, and this is our approach to installing intelligent, responsive systems:

360 React™