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The cost of inconvenience: if your customer is lost, you’ve lost your customer

Today’s consumers expect what they want, when they want it, how and where they want it. Inevitably, this desire for convenience will infiltrate everything – including the places we visit. As a result, here at PAM, we are now even looking at wayfinding through the lens of convenience. Because after all: is there anything less convenient than getting lost? When …

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