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The benefits of digital navigation strategy

Reaching customers digitally is more important than ever, and requires a digital navigation strategy for your venue – that’s the takeaway from this week’s Sporttechie webinar, hosted by John Pollard from Samsung and Brandon McNulty from Fusion Tech.  Companies of all kinds are turning to digital signage to relay information. When assessing the benefits of digital wayfinding, it’s of primary …

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Smarter Navigation @ Super Bowl LVI

Fans are back, back again… who didn’t love that half time show! We are still tapping our toes every day thinking about it and so are the fans who got to experience the event live. Fan expectations were set extremely high for Super Bowl LVI at SoFi Stadium, one of the world’s most exclusive and fan worthy events, which had …

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How smart navigation technology is adding a layer of humanity to cities

Smart navigation technology is making cities and neighbourhoods more ‘human’, healthy and user-centric. Here are some of the opportunities on the horizon. Imagine if the cities of tomorrow could measure human wellness, encourage us to stretch, nudge us towards better habits, or lift our mood? What if they could alleviate loneliness and improve our mental health? There’s a growing push …

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CX and the data-driven future…

The battle is on between mega-venues and in-home entertainment experiences. Here’s what you need to know to compete for the entertainment dollar. After a year of lockdowns, many people are craving the roar and energy of live events and the sound of stomping feet. However… they’re also very used to sitting comfortably at home in their ‘digital nests’! For the …

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The Future Of Cities Involves AI

One of the key elements of personalization, the whole world over, is artificial intelligence. We are moving towards a world where people expect products, services and technology to respond to them in real time and provide them with exactly what they need, almost before they need it. It’s the kind of responsiveness that we are being shown by platforms such …

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