Australian Open fan innovation — PAM

Skip to content PAM is live

JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆

August 23, 2024

Australian Open fan innovation

PAM's digital wayfinding enhanced the 2024 Australian Open, with nearly 20% of attendees using the 3D eXplorer maps to navigate the venue and enrich their overall event experience.

In our latest interview, PAM's GM of Customer, Fiona Tang, connected with Machar Reid, Director of Innovation at Tennis Australia, to discuss the groundbreaking digital wayfinding at the 2024 Australian Open. Dive into fan experience innovation, and how PAM's 3D eXplorer maps elevated the fan experience at the event.

Machar shares insights into why Tennis Australia chose PAM as a key partner for their Australian Open Startups program and the significant impact this collaboration had on fan engagement. The discussion highlights how our technology didn't just help fans find their way from point A to B but also enriched their entire event experience. With nearly 20% of attendees using the digital maps, the feedback was overwhelmingly positive, underscoring the value PAM brought to the event.

Beyond navigation, Fiona and Machar explore the importance of accessibility, safety, and sponsor visibility, discussing how PAM's features addressed these crucial aspects. They also touch on the future of digital wayfinding and how the data collected will inform innovations for upcoming events.

Product Platform Solutions Customers See it live Company Insights Contact

Takes you there.

Los Angeles · Miami · Sydney

Sponsor with PAM →Features Trust Center

Product

The Platform
PAM360Live
SmartMaps
Smart Signs
SmartSponsors
SmartMapAds
PAMalytics
Integrations & API

Solutions

Sports & Entertainment
Major Events
University Campus
Corporate Campus
Retail Centers
Airports & Transit
Accessibility

Company

About
Insights
See it live
PAM vs MappedIn
Contact

© 2026 PAM

Terms of Use Privacy Policy