Australian Open fan innovation — PAM

Skip to content PAM is live

JUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OH◆JUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San Diego◆JUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, Nashville◆JUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San Diego◆JUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CT◆JUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, Nashville◆JUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CA◆JUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, Nashville◆JUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, Philadelphia◆JUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet IL◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆AUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, Philadelphia◆AUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IA◆AUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, Nashville◆AUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las Vegas◆AUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VA◆AUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, Nashville◆AUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, Philadelphia◆AUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, Philadelphia◆AUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las Vegas◆AUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NH◆AUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las Vegas◆AUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, Nashville◆AUG 29NFLBEARS VS TITANS· Nissan Stadium, Nashville◆AUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las Vegas◆AUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, Philadelphia◆AUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FL◆SEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, Philadelphia◆SEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SC◆SEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison IL◆SEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, Nashville◆SEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las Vegas◆SEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TN◆SEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KS◆OCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NV◆OCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NC◆OCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZ◆OCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TX◆OCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln AL◆NOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VA◆NOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FL◆NOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, Philadelphia◆NOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NV◆JUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OH◆JUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San Diego◆JUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, Nashville◆JUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San Diego◆JUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CT◆JUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, Nashville◆JUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CA◆JUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, Nashville◆JUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, Philadelphia◆JUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet IL◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆AUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, Philadelphia◆AUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IA◆AUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, Nashville◆AUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las Vegas◆AUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VA◆AUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, Nashville◆AUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, Philadelphia◆AUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, Philadelphia◆AUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las Vegas◆AUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NH◆AUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las Vegas◆AUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, Nashville◆AUG 29NFLBEARS VS TITANS· Nissan Stadium, Nashville◆AUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las Vegas◆AUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, Philadelphia◆AUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FL◆SEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, Philadelphia◆SEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SC◆SEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison IL◆SEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, Nashville◆SEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las Vegas◆SEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TN◆SEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KS◆OCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NV◆OCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NC◆OCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZ◆OCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TX◆OCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln AL◆NOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VA◆NOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FL◆NOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, Philadelphia◆NOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NV◆

August 23, 2024

Australian Open fan innovation

PAM's digital wayfinding enhanced the 2024 Australian Open, with nearly 20% of attendees using the 3D eXplorer maps to navigate the venue and enrich their overall event experience.

In our latest interview, PAM's GM of Customer, Fiona Tang, connected with Machar Reid, Director of Innovation at Tennis Australia, to discuss the groundbreaking digital wayfinding at the 2024 Australian Open. Dive into fan experience innovation, and how PAM's 3D eXplorer maps elevated the fan experience at the event.

Machar shares insights into why Tennis Australia chose PAM as a key partner for their Australian Open Startups program and the significant impact this collaboration had on fan engagement. The discussion highlights how our technology didn't just help fans find their way from point A to B but also enriched their entire event experience. With nearly 20% of attendees using the digital maps, the feedback was overwhelmingly positive, underscoring the value PAM brought to the event.

Beyond navigation, Fiona and Machar explore the importance of accessibility, safety, and sponsor visibility, discussing how PAM's features addressed these crucial aspects. They also touch on the future of digital wayfinding and how the data collected will inform innovations for upcoming events.

Product Platform Solutions Customers See it live Company Insights Contact

Takes you there.

Los Angeles · Miami · Sydney

Sponsor with PAM →Features Trust Center

Product

The Platform
PAM360Live
SmartMaps
Smart Signs
SmartSponsors
SmartMapAds
PAMalytics
Integrations & API

Solutions

Sports & Entertainment
Major Events
University Campus
Corporate Campus
Retail Centers
Airports & Transit
Accessibility

Company

About
Insights
See it live
PAM vs MappedIn
Contact

© 2026 PAM

Terms of Use Privacy Policy