Sponsor with PAM
Put Your BrandWhere YourCustomers Are
The Smart Map is the first thing every fan opens. The guide they keep in their pocket all day. PAM turns it into premium, measurable media inventory for your brand. PAM takes you there.
The moment
The screen every fan actually looks at
of the event audience engages the Smart Map
average session, across ~2 sessions per fan
brand a fan sees, every time the map opens
The inventory
What you can own
Five surfaces fans touch on every visit — yours, fully aligned to your brand.
Welcome screen
The first brand every fan sees as the Smart Map opens. The premium splash placement.
Persistent map banner
Your logo stays at the top of the map for the entire fan experience. Not a fleeting impression.
1-of-5 ad carousel
One of only five rotating advertising slots with a live CTA. Privileged, uncluttered placement.
Branded 3D model
A miniature branded model rendered into the map for fans to find. Immersive. Memorable. Interactive.
Smart Signs
Extend the same brand presence onto the venue’s physical digital signage. Changed in minutes.
Why it converts
Privileged placement, measured
First impression
The first brand customers see when they open the Smart Map on the welcome screen.
Lasting impression
A persistent brand presence for the entire map fan experience. Not a single view.
Brand engagement
Exclusive. 1 of only 5 advertisement carousel slots. Privileged placement keeps your brand and CTAs prominent.
Venue activation
Place a branded 3D model into the map for fans to find and navigate to. Immersive and interactive.
Where it sends fans
Not branding. Measurable activation.
Every placement carries a live CTA that routes fans somewhere that converts.
Online campaign
One tap sends fans straight to your latest marketing campaign or media. Instant brand engagement.
On-venue activation
Guide fans to your physical footprint. Fan shop, concession, or branded experience inside the venue.
Off-venue activation
Your brand doesn’t stop at the exit. Direct fans to retail, activations, or experiences out in the city.
The proof
The numbers from a single event
PAMalytics measures every impression and click — example figures for a ~50,000-fan event.
brand impressions
ad impressions
ad click-throughs
ad engagement, average user
map click-throughs
the 0.5% digital-ad benchmark — real, at the Truist Championship
Measure the value
Run it for your event
Size your audience, pick a placement, and see the measurable media value — reach, engagement and ≈ $ value, not a price.
brand impressions
ad click-throughs
measurable media value
At 29% ad engagement — about 60× the 0.5% industry click benchmark.
Ways to partner
Pick your placement
Per-event packages below; the full, event-sized proposal comes from our team.
Prime Sponsor
POAOwn the only premium placement. Welcome screen through to the map banner.
- Welcome screen logo (impression)
- Map banner logo (impression)
- 1 × ad with CTA (impression + engagement)
- Branded 3D model on the map
Advertising Sponsor
POAOne of only five exclusive advertising placements that influence fan behavior in real time.
- 1 of 5 carousel slots only
- 4 additional ad banners with CTA
- Branded 3D model on the map
Primary partner
Brand / umbrellaThe Smart Map presenting partner. Every track, every event, a full 12-month season.
Event sponsor
Per eventEvent-level placements plus hospitality and VIP sponsored maps for a marquee moment.
Local vendor
ActivationLocal brand activations and directory placements. Proximity becomes footfall.
Measurement
You see exactly what worked
PAMalytics turns the whole event into signal — reported back to you.
For venues & events
Run a venue? Open your inventory.
A venue is no longer just a location. It’s an entertainment ecosystem. Every screen fans look at is sellable, measurable media. PAM turns your Smart Map and signage into a sponsorship layer — one umbrella partner, event sponsors, local activations — that can add millions in new revenue across a season. Your place should work harder.
Become a sponsor
Put your brand on the map
Tell us your brand and the moment you want. We’ll reply within a business day and send the prospectus built for your event.