Sponsor with PAM
The Smart Map is the first thing every fan opens. The guide they keep in their pocket all day. PAM turns it into premium, measurable media inventory for your brand. PAM takes you there.
The moment
of the event audience engages the Smart Map
average session, across ~2 sessions per fan
brand a fan sees, every time the map opens
The inventory
Five surfaces fans touch on every visit — yours, fully aligned to your brand.
The first brand every fan sees as the Smart Map opens. The premium splash placement.
Your logo stays at the top of the map for the entire fan experience. Not a fleeting impression.
One of only five rotating advertising slots with a live CTA. Privileged, uncluttered placement.
A miniature branded model rendered into the map for fans to find. Immersive. Memorable. Interactive.
Extend the same brand presence onto the venue’s physical digital signage. Changed in minutes.
Why it converts
The first brand customers see when they open the Smart Map on the welcome screen.
A persistent brand presence for the entire map fan experience. Not a single view.
Exclusive. 1 of only 5 advertisement carousel slots. Privileged placement keeps your brand and CTAs prominent.
Place a branded 3D model into the map for fans to find and navigate to. Immersive and interactive.
Where it sends fans
Every placement carries a live CTA that routes fans somewhere that converts.
One tap sends fans straight to your latest marketing campaign or media. Instant brand engagement.
Guide fans to your physical footprint. Fan shop, concession, or branded experience inside the venue.
Your brand doesn’t stop at the exit. Direct fans to retail, activations, or experiences out in the city.
The proof
PAMalytics measures every impression and click — example figures for a ~50,000-fan event.
brand impressions
ad impressions
ad click-throughs
ad engagement, average user
map click-throughs
the 0.5% digital-ad benchmark — real, at the Truist Championship
Measure the value
Size your audience, pick a placement, and see the measurable media value — reach, engagement and ≈ $ value, not a price.
brand impressions
ad click-throughs
measurable media value
At 29% ad engagement — about 60× the 0.5% industry click benchmark.
Ways to partner
Per-event packages below; the full, event-sized proposal comes from our team.
Own the only premium placement. Welcome screen through to the map banner.
One of only five exclusive advertising placements that influence fan behavior in real time.
The Smart Map presenting partner. Every track, every event, a full 12-month season.
Event-level placements plus hospitality and VIP sponsored maps for a marquee moment.
Local brand activations and directory placements. Proximity becomes footfall.
Measurement
PAMalytics turns the whole event into signal — reported back to you.
For venues & events
A venue is no longer just a location. It’s an entertainment ecosystem. Every screen fans look at is sellable, measurable media. PAM turns your Smart Map and signage into a sponsorship layer — one umbrella partner, event sponsors, local activations — that can add millions in new revenue across a season. Your place should work harder.
Become a sponsor
Tell us your brand and the moment you want. We’ll reply within a business day and send the prospectus built for your event.
