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PAMPAM

Major Events

The official smart map of the events fans plan their year around.

PGA TOUR through 2030. NASCAR. Formula 1 in Las Vegas, Miami, Montreal and Austin. Tennis Australia. Melbourne Cup. When 1.1 million fans walk through the gate, they walk through PAM. PAM takes you there.

If the year is calendared around your event, your wayfinding should be too. PAM takes you there.

Major Events

The stack for your venue

SmartMaps

QR-launched, no-app event maps

Programming

Live leaderboard, schedule, weather and sponsored routing

Smart Signs

Dynamic content across every screen on site

Multimodal Trip Planning

Parking, transit, ride-share, return journey

PAMalytics

Sponsor visibility, search trends, fan flow

PAM takes you there:

  • Multi-day. Multi-venue. Multilingual. — A four-day major. A six-week ATP Tour swing. PAM scales up for the calendar event and packs down between cycles. Multilingual on day one. Accessible in every queue.fan

  • Calendar lock-in through 2030 — PGA TOUR equity through 2030 — a multi-year, multi-event strategic partnership. We have already booked the years. We are just opening seats around the table.staff

  • Sponsorship-grade. Broadcast-grade. — Branded routing. Programmatic placement. Sponsor analytics that match the data your broadcast partners already use. Wayfinding as inventory, not as overhead.sponsor

  • Make the crowd part of the experience — A sold-out crowd is only half the story — the other half is what happens inside the gates. Manage flow, ease bottlenecks before they happen, and keep the event running like the production it is.commercial

  • Know what's working — and what isn't — Search data, footfall patterns and engagement analytics surface what fans actually looked for. Better decisions on layout, activations and programming, event after event.fan

0.0M+Australian Open fans servedTennis Australia, 2025
0NFL franchise venuesHard Rock Stadium · Allegiant Stadium · Nissan Stadium
0PGA TOUR partnership throughMulti-year strategic equity
PGA TOUR
NASCAR
Formula 1
Australian Open
Las Vegas Raiders
LAFC
Hard Rock Stadium
Nissan Stadium
UTS
THE PLAYERS
Xfinity Mobile Arena
Philadelphia Flyers
Kentucky Derby
JFK International Airport
Victoria Racing Club
Lenovo
QuadReal
Museum of Applied Arts & Sciences
Oakridge Park
Centennial Yards Atlanta
One NZ Stadium

Accessibility is built in — every industry, every deployment.

WCAG 2.2 AA target, ADA-adjustable kiosks, voice and screen-reader paths — standard, not an add-on.

If the year is calendared around your event, your wayfinding should be too. PAM takes you there.