Product
SmartMaps
Personalized navigation that just works. A beautifully designed 3D map, live on every phone — no app, no download, no login. Fans know before they go and on the day, from scan to seat to eat until they leave.
What it does for your place:
Fans explore before they arrive and navigate with confidence — entries, seats, food, restrooms, parking and transport, all in their pocket.fan
Pre-plan wayfinding for every event and make crowd logistics a breeze — dynamic reroutes, accessible and illuminated paths.staff
Turn underused places busy with live retail promotions, and surface every experience worth discovering.commercial
Every map is a brand-safe, measurable surface — sponsors and tenants in the journey, not interrupting it.sponsor
Simplify connectivity. Amplify opportunity.
One map, working four jobs
Explore before they arrive
Let fans plan their whole visit before they leave home — stadium entries, service locations, food and shops, parking, amenities and city partner locations.
Confident fans, fewer questions at the gate.
Personalised journeys
The most efficient route from home to the closest parking lot, transit stop or rideshare drop-off — then on to their seat, the nearest concession or the perfect spot to grab merch.
Premium access checkpoints and parking waypoint dependencies built in.
Connected venue experience
Guide guests between levels, concourses and event spaces. Smart navigation adjusts for escalators, elevators and stairs for the fastest, most accessible route.
A smooth, connected day across the whole campus.
Safer spaces
Alerts and warnings surface right on the map — detours, incidents and no-access zones — so fans always know what to expect and where to go.
Emergency markers and live route detours.
Choose your level of control
> SmartMaps
The fastest way to put digital maps in every fan’s hand. Add tenants and temporary experience locations, run promotions across your place in PAMOS, share your maps to phones and display them on screens around your campus.
* The PAM customer success team takes the effort out of mapping and manages your maps through the PAM Service Desk.
> SmartMaps Pro
Take complete control of the navigation experience. Build unique maps, manage routing, change scenes for events and emergencies, activate your place with 3D models and monetise sponsorship.
* Full training and support so your team becomes expert users in no time.
Works with
Make the map work harder
Smart Signs
Push the same wayfinding to every screen — kiosks to billboards — and move people at scale.
Explore Smart SignsTrusted by the venues fans plan their year around
Good to know
SmartMaps, answered
Do fans need to download an app?
No. SmartMaps runs in the browser — QR-launched from signage, tickets or your website. No app, no download, no login.
How quickly can we go live?
Fast. Generate QR codes for signage in minutes, and the PAM team can manage your maps for you through the PAM Service Desk.
Is it accessible?
Yes. Routing accounts for escalators, elevators and stairs, and can prioritise accessible and illuminated paths.
Can we make money from it?
Yes. Every map is sellable, measurable media — add SmartSponsors to turn navigation into recurring sponsorship inventory.
Activate your place