Product
SmartMapAds
Sponsored placements inside the SmartMap — the highest-performing channel on the property. At the Truist Championship, 32% sponsor click-through, about 60× the digital-ad benchmark. Part of SmartSponsors.
60×
higher sponsor click-through than the digital-ad benchmark
How we measure it · 32% of fans clicked a sponsored placement in the PAM Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).
Measured at a single event (the Truist Championship); an in-map sponsored carousel, not a like-for-like banner-ad comparison.
What it does for your place:
Be the first brand fans see and the one that stays — welcome screen, persistent banner, and one of only five ad-carousel slots.sponsor
Placements live inside the map fans are already using — useful, never interruptive.fan
Every impression and click measured; the highest-performing channel on the property.commercial
Programmed and changed in minutes across maps and signs from one console.staff
Three placements, one journey
Where the brand shows up
Welcome screen
The first brand every fan sees as the Smart Map opens — the premium splash placement, every session.
Avg. ~30% audience engagement.
Sponsor banner
Your logo stays at the top of the map for the entire experience. Not a fleeting impression.
Hundreds of thousands of map interactions per event.
Advertising carousel
One of only five rotating slots with a live CTA — privileged, uncluttered placement at the moment fans decide where to go.
~20% of users engage the promotions.
CTA engagement tailored to your brand
Every placement does a job
Online campaign
Send fans straight to your latest online media campaign.
On-site activation
Give fans turn-by-turn directions to your on-site tournament activation.
Off-site activation
Direct fans to your retail or showroom location out in the city.
Works with
Part of the commercial layer
SmartSponsors
The full sponsorship layer — inventory, programming and the partner model.
Explore SmartSponsorsGood to know
SmartMapAds, answered
How does it perform vs digital ads?
At the Truist Championship, 32% of fans clicked a sponsored placement vs the 0.5% benchmark for digital display ads — about 60×. One event, an in-map carousel, not a like-for-like banner comparison.
Is it intrusive?
No. Placements live inside the map fans are actively using to get around — in the journey, brand-safe, never an interruption.
How is it sold?
Through SmartSponsors — one of only five exclusive carousel slots per event, plus welcome screen and banner.
Can we measure it?
Yes. PAMalytics reports impressions, click-through and engagement for every sponsor.
The map is the media