SmartMapAds

JUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OHJUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San DiegoJUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, NashvilleJUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San DiegoJUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CTJUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, NashvilleJUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CAJUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, NashvilleJUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, PhiladelphiaJUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet ILJUL 10CONCERTFuerza Regida· Allegiant Stadium, Las VegasJUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, PhiladelphiaJUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, PhiladelphiaJUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, PhiladelphiaJUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GAJUL 15CONCERTTame Impala· Xfinity Mobile Arena, PhiladelphiaJUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, PhiladelphiaJUL 18CONCERTEd Sheeran· Allegiant Stadium, Las VegasJUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NCJUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, PhiladelphiaJUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, PhiladelphiaJUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, NashvilleJUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway INAUG 1CONCERTAC/DC· Allegiant Stadium, Las VegasAUG 7CONCERTKarol G· Allegiant Stadium, Las VegasAUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, PhiladelphiaAUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IAAUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, NashvilleAUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las VegasAUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VAAUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, NashvilleAUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, PhiladelphiaAUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, PhiladelphiaAUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami GardensAUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las VegasAUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NHAUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las VegasAUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami GardensAUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, NashvilleAUG 29NFLBEARS VS TITANS· Nissan Stadium, NashvilleAUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las VegasAUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, PhiladelphiaAUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FLSEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, PhiladelphiaSEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SCSEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison ILSEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, NashvilleSEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las VegasSEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TNSEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KSOCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NVOCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NCOCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZOCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TXOCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln ALNOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VANOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FLNOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, PhiladelphiaNOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NVJUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OHJUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San DiegoJUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, NashvilleJUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San DiegoJUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CTJUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, NashvilleJUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CAJUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, NashvilleJUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, PhiladelphiaJUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet ILJUL 10CONCERTFuerza Regida· Allegiant Stadium, Las VegasJUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, PhiladelphiaJUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, PhiladelphiaJUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, PhiladelphiaJUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GAJUL 15CONCERTTame Impala· Xfinity Mobile Arena, PhiladelphiaJUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, PhiladelphiaJUL 18CONCERTEd Sheeran· Allegiant Stadium, Las VegasJUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NCJUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, PhiladelphiaJUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, PhiladelphiaJUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, NashvilleJUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway INAUG 1CONCERTAC/DC· Allegiant Stadium, Las VegasAUG 7CONCERTKarol G· Allegiant Stadium, Las VegasAUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, PhiladelphiaAUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IAAUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, NashvilleAUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las VegasAUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VAAUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, NashvilleAUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, PhiladelphiaAUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, PhiladelphiaAUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami GardensAUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las VegasAUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NHAUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las VegasAUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami GardensAUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, NashvilleAUG 29NFLBEARS VS TITANS· Nissan Stadium, NashvilleAUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las VegasAUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, PhiladelphiaAUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FLSEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, PhiladelphiaSEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SCSEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison ILSEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, NashvilleSEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las VegasSEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TNSEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KSOCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NVOCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NCOCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZOCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TXOCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln ALNOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VANOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FLNOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, PhiladelphiaNOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NV

Part of the commercial layer

SmartSponsors

The full sponsorship layer — inventory, programming and the partner model.

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PAMalytics

Per-sponsor CTR, dwell and engagement — proof the channel works.

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SmartMaps

The map the ads live inside — on every fan’s phone, no app.

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SmartMapAds, answered

How does it perform vs digital ads?

At the Truist Championship, 32% of fans clicked a sponsored placement vs the 0.5% benchmark for digital display ads — about 60×. One event, an in-map carousel, not a like-for-like banner comparison.

Is it intrusive?

No. Placements live inside the map fans are actively using to get around — in the journey, brand-safe, never an interruption.

How is it sold?

Through SmartSponsors — one of only five exclusive carousel slots per event, plus welcome screen and banner.

Can we measure it?

Yes. PAMalytics reports impressions, click-through and engagement for every sponsor.

SmartMapAds

Where the brand shows up

Welcome screen

Sponsor banner

Advertising carousel

Every placement does a job

Online campaign

On-site activation

Off-site activation

The official Smart Map of the PGA TOUR. Through 2030.