Insights

Ideas, Know-How And Stories From The Platform.

Thought leadership

Where venues, technology and human experience are heading.

May 28, 2026Technology promised simplicity. Instead, it multiplied.Every venue added more systems, and every system spoke its own language. The places built to delight people started to confuse them. The answer was never another app — it was connection.May 21, 2026Every venue is becoming a media company.The map every fan opens is the most-watched screen in the building. Treat it as inventory, and signage stops being a cost line and starts being a revenue engine.Mar 12, 2026Interactive venue maps: The invisible technology powering the world's best eventsInteractive venue maps serve as invisible infrastructure at major events, quietly guiding fan decisions and creating seamless experiences attendees remember for how effortless they felt.Nov 10, 2025Giving Thanks: A big year for PAM 🎉 #newsGiving Thanks: A big year for PAM 🎉 #news Sep 4, 2025Your future fans are already here — are you ready?Younger audiences expect immediacy, personalization, and interactivity at live events. Venues must enhance traditional fan experiences with technology to meet those evolving expectations.Aug 4, 2025Dynamic placemaking: the future of frictionless journeysVenues have become shape-shifters, hosting a playoff game one night and a sold-out concert the next. PAM enables venues to deliver seamless experiences that adapt to every event.Jul 9, 2025The magnetic city: how major events turn cities into one giant experienceMajor events make up only 20–30% of a visitor experience; the rest depends on how well connected smart districts enhance the broader city.Feb 27, 2025From sports to superstars: managing a venue's ever-changing identityModern venues must rapidly transition between event types, each with distinct operational demands. Smart navigation platforms enable seamless coordination to maintain optimal fan experiences through constant change.Oct 8, 2024Crowd Management 2.0: emerging trends in smart navigation for mega eventsDigital wayfinding is evolving fast, driven by new technologies. PAM's smart navigation platform enhances efficiency and uses PAMalytics to reshape crowd control at large-scale events.Jul 30, 2024Managing crowd flow: how major events like the Olympics could benefit from smarter navigationDigital wayfinding platforms could help organizers manage the millions of spectators at major events like the Olympics, directing crowds efficiently, ensuring safety, and reducing congestion.Jul 2, 2024How connected digital maps can enhance fan experience at events like the Paris OlympicsConnected digital maps can transform how fans navigate the Paris Olympics, providing real-time updates, personalized recommendations, and seamless multi-venue navigation across the city's scattered venues.

Knowledge sharing

How the best venues run operations, sponsorship and fan experience.

May 26, 2026Own your map: stop waiting on a vendor to change a gate.Security closes an entry. Thousands of fans are already walking toward it. The teams that own their map fix it in seconds — not in a support ticket.May 14, 2026Turn movement into signal: what your map data is telling you.Every tap, search and route is a question your visitors are asking. Read them, and crowd flow, queue depth and sponsor value stop being guesswork.Apr 1, 2026Three venue SmartMap monetization streams: Sponsorship, Carousels & Keywords #newsThree venue SmartMap monetization streams: Sponsorship, Carousels & Keywords #news Oct 1, 2025Live player tracking takes fan engagement to the next levelLive player tracking in PAM eXplorer lets fans see real-time player locations on the interactive map, lifting average engagement time from 2–3 minutes to over 8 minutes.Sep 29, 2025X marks the spot: turning digital maps into sponsorship goldPAM's smart navigation platform turns digital maps into a high-value sponsorship channel, monetizing fan journeys through branded activations, sponsored locations, and gamified rewards built into wayfinding.May 27, 2025Unlocking new revenue streams through revenue-generating digital mapsSmart venues are shifting from static experiences to dynamic, digital-first journeys. Revenue-generating digital maps help monetize fan experiences across navigation, ticketing, food and beverage, and sponsorship.May 7, 2025From touchpoints to transactions: 10 ways to leverage your digital mapA newly launched digital map is more than a navigation tool, it becomes a central hub for fan engagement and revenue. Success requires strategic activation across multiple touchpoints to maximize adoption and ROI.Mar 31, 2025Event navigation solutions: how to arrive and leave events like a proNavigating major events can feel daunting, with parking, public transport, and rideshare congestion adding to the stress. The right navigation tools streamline the whole journey, arrival to departure.Jan 8, 2025Your ticket to frictionless, personalized journeysPAM's Smart Navigation platform reimagines event experiences by guiding attendees through personalized, streamlined journeys, integrating with ticketing systems to create tailored wayfinding for every visitor.Jun 3, 2024Navigating new beginnings: smart navigation for universitiesNavigating a large university campus can be daunting. Smart navigation technology helps campus managers create a seamless, enjoyable experience by connecting student needs with campus data.Apr 1, 2024PAM 360 Connect: create your digital sign networkPAM 360 Connect enhances digital signage as a navigation tool across stadiums, airports, universities, retail, and corporate facilities, integrating hardware, IoT networks, and content management.Jan 31, 2018UTS Launches Wayfinding Kiosk #news #pressUTS Launches Wayfinding Kiosk #news #press

On the ground

Stories from the events and venues running on PAM.

May 12, 2026From the parking lot to the final whistle: a fan’s game day, mapped.The best game days are the ones where nothing gets in the way. Here is what it feels like when the venue is quietly on your side from the moment you arrive.Mar 23, 2026One New Zealand Stadium launches Smart Maps ahead of Super Round & stadium opening #news #pressOne New Zealand Stadium launches Smart Maps ahead of Super Round & stadium opening #news #press Feb 25, 2026PGA TOUR and PAM partner to provide interactive Smart Maps at TOUR events #news #pressPGA TOUR and PAM partner to provide interactive Smart Maps at TOUR events #news #press Oct 29, 2025Smarter Navigation at Flemington Melbourne Cup Carnival #newsSmarter Navigation at Flemington Melbourne Cup Carnival #news Sep 2, 2025When running meets digital wayfinding: Gui's Sydney Marathon adventureGui, PAM's lead software engineer, used the company's digital wayfinding technology to track his progress during the Sydney Marathon, letting the team follow his journey in real time.May 30, 2025PAM partners with Octane Racing Group to transform fan experience at the Formula 1 Canadian Grand PrixOctane Racing Group selected PAM's smart navigation platform to enhance the experience for over 350,000 fans at the Formula 1 Canadian Grand Prix, tackling logistics unique to the event's island venue.Apr 1, 2025Q1 2025: game-changing smarter navigation worldwidePAM Smarter Navigation powered digital wayfinding at major 2025 events including the Australian Open, NASCAR Daytona, UTS O-Week, LAFC and Allegiant Stadium.Feb 25, 2025Comcast NBCUniversal SportsTech welcomes 10 companies to its 2025 programTen enterprise-ready companies were selected for the fifth class of Comcast NBCUniversal SportsTech, an R&D program that cultivates emerging companies to drive growth in the sports industry.Jan 27, 2025LAFC AND BMO STADIUM TEAM UP WITH PAM TO ELEVATE FAN EXPERIENCE #newsLAFC AND BMO STADIUM TEAM UP WITH PAM TO ELEVATE FAN EXPERIENCE #news Aug 23, 2024Australian Open fan innovationPAM's digital wayfinding enhanced the 2024 Australian Open, with nearly 20% of attendees using the 3D eXplorer maps to navigate the venue and enrich their overall event experience.Mar 19, 2024PAM and GHD Digital forge strategic partnership to revolutionize digital wayfinding solutionsGHD Digital has partnered with PAM to redefine digital wayfinding, merging GHD's transformation expertise with PAM's navigation technology to serve precinct owners and operators worldwide.