Live at every event that matters.
Smarter navigation for places that move
Race Week At Daytona.
SmartMaps on every phone. Smart Signs on every screen. PAMalytics underneath. One platform — PAMOS — running the world's busiest venues and major events. Trusted by the PGA TOUR, NASCAR, Formula 1, Tennis Australia, Nissan Stadium and Hard Rock Stadium.
If your customer is lost, you’ve lost them.
PAM turns friction to flow, traffic into traction, and visitors into fans.
When you connect people to what they came for, they stay longer, spend more, and keep coming back.
Partnerships
Built with the people who run the biggest moments in sport.
Official Smart Map of the PGA TOUR — a multi-year partnership through 2030.
Ticket-aware navigation through Ticketmaster — your seat and your route, from the moment you buy.
Part of Comcast NBCUniversal’s sports-and-technology network.
60×
higher sponsor click-through than the digital-ad benchmark
How we measure it · 32% of fans clicked a sponsored placement in the PAM Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).
Measured at a single event (the Truist Championship); an in-map sponsored carousel, not a like-for-like banner-ad comparison.
Truist Championship · PAM Smart Map Ads
Trusted by the venues fans plan their year around
There are so many things for fans to do while they are at the venue. By having those points of interest and having fans be able to easily get to them, it just makes their experience, and it makes us put on a world class event.
From Daytona to the road courses, PAM is the digital map and signage layer that helps race-day fans find their seat, their food, the driver they came for, and their way home.
Read the NASCAR storyTake your place further.
Sponsor with PAM
Put your brand where your customers are
The Smart Map is the first thing every fan opens. Turn it into premium, measurable media inventory, and see the value before you commit.