Comcast NBCUniversal SportsTech welcomes 10 companies to its 2025 program

Philadelphia, PA, February 25, 2025 — Today, 10 enterprise-ready companies were chosen for the fifth class of Comcast NBCUniversal SportsTech. This R&D program, powered by Boomtown Innovation, identifies and cultivates emerging companies from around the world to drive their growth and shape the sports industry while creating a space for Comcast and its partners to test and pilot new solutions. The 2025 program launches this week in Atlanta with an immersive kickoff designed to foster collaboration and facilitate deep customer discovery through experiential learning and behind-the-scenes access to world-class sporting events.

Chosen from over 1,600 applicants, the 2025 class will participate in a six-month program working directly with industry leaders from across SportsTech's prestigious partner consortium, which includes NBC Sports, NBC Sports Next, Sky Sports, Comcast Spectacor, the GOLF Channel, NASCAR, Premier League, PGA TOUR, University of Notre Dame, U.S. Ski and Snowboard, USA Swimming, and USA Cycling. This unique access facilitates rapid product development, cultivates industry partnerships, and positions these companies for accelerated commercial success. Entrepreneurs will work one-on-one with SportsTech advisors and participate in customized programming focused on refining go-to-market strategy, commercial business alignment, and adaptive business modeling. In turn, partners will be able to explore future opportunities with these companies and gain learnings and perspectives on evolving technologies and trends in the sports marketplace.