Giving Thanks: A big year for PAM 🎉 #news

As the year winds down and we gather to give thanks, it’s the perfect moment to pause, reflect and celebrate the connected journeys and what we’ve built together, and to share our gratitude with you: our clients, partners, teams, and friends.

What a year It’s been

This year, PAM transformed how people move, discover and engage across some of the world’s most expansive venues and complex environments. From stadiums to campus precincts, from smart city districts to premium live-events, our platform turned “where are we?” into “right where we need to be.”

We’ve continued to scale:

• Our platform now powers some of the world’s most iconic venues and globally renowned events, helping millions of fans navigate effortlessly through stadiums, entertainment districts, and major international tournaments.
• We were selected into the prestigious Comcast SportsTech Program 2025, a huge nod to our innovation and industry potential.
• We strengthened our global partner portfolio with major names in sports, entertainment and campus navigation, driving deeper fan engagement and new revenue pathways
• We continued refining our platform, enhancing real-time wayfinding, expanding access across mobile, web, and kiosks, and strengthening brand activation tools and analytics that turn every journey into actionable insight.

What we’re thankful for

We believe gratitude isn’t just a nice sentiment; it’s a recognition of value. Here are the things we’re especially thankful for:

• Our clients, who trusted us to deliver immersive navigation experiences at scale, helping transform massive, once-confusing environments into intuitive, fan-first spaces.
• Our partners, who bring their vision, expertise and ambition to each collaboration. Together, we’ve turned interactive maps into high-value media channels, created connected journeys, brand touch-points and operational assets.
• Our team, whose creativity, grit and passion make the impossible doable, from early morning sprints to late-night deployments, you kept us moving.
• Our community, including event organisers, venue operators, brand sponsors, and tech pioneers, who believe in a smarter, more connected future.

By removing navigation friction, we have:

• Enabled brands to be visible, relevant and connected at every moment.
• Helped venues to operate more efficiently, meaningfully and safely.
• Given fans and visitors experiences that are memorable, seamless and delightful.

What’s the value behind the celebration?

When fans, visitors or guests open a PAM map and instantly find their activation zone, brand experience or even the simplest amenity, our partner’s brand wins. When a visitor skips the confusion, gets to their seat or destination smoothly, everyone wins. When we deliver measurable engagement, detailed routing and actionable insights, we’re turning data into value.

Gratitude isn’t just polite, it’s strategic. Because better engagement + smoother journeys = stronger brands, higher revenues, safer venues and more delighted fans.

Looking ahead

We’re not stopping here. Already, we’re gearing up for 2026 and beyond, with:

• Broader roll-outs across more venues, districts and event formats.
• Deeper analytics, more tailored fan journeys, tighter sponsor integration.
• Richer partnerships, smarter tech and more value created per interaction.

Our Mission remains simple: make places intuitive & connect people to what they love. From large-scale stadiums to sprawling smart districts, we’re committed to guiding people, creating connected journeys and unlocking opportunity, for fans, venues and brands.

So, as the year draws to a close, thank you for being part of the story. We’re grateful, excited and absolutely ready for what comes next.

Here’s to the journeys we’ve shared and the ones still to come.