LAFC AND BMO STADIUM TEAM UP WITH PAM TO ELEVATE FAN EXPERIENCE #news

Los Angeles Football Club (LAFC) and BMO Stadium have teamed up with PAM’s Smart Navigation Platform to redefine the fan experience, offering real-time traffic and parking updates while streamlining the journey for every attendee.

Using PAM’s cutting-edge 3D interactive mapping technology, fans will enjoy state-of-the-art digital wayfinding that guides them from parking, to food and beverage options, and ultimately to their seats—all with seamless precision. This focuses on creating a frictionless, fan-first experience that begins the moment fans leave their homes.

“LAFC is dedicated to delivering a world-class experience at BMO Stadium,” said Christian Lau, LAFC Chief Technology Officer. “From day one, we have been committed to leveraging cutting-edge technology to redefine the fan journey. With PAM, it will be easier for fans to get into the building while creating opportunities for them to engage with LAFC from the moment they leave their home.”

Fans can access the new LAFC eXplorer maps through the Venuetize Mobile App, the LAFC website, QR codes, and other communications channels, ensuring accessibility across multiple touchpoints.

PAM is recognized as the global leader in smart navigation, transforming complex spaces into intuitive, pleasurable, and profitable environments while fostering deeper connections between fans and venues.

“At PAM, we connect people to what they love and help the world find its way,” said Robert Johnson, PAM’s VP of Sales. “Our partnership with LAFC highlights our shared vision of enhancing accessibility and creating memorable journeys for fans from start to finish. It’s an exciting collaboration that showcases the future of fan engagement.”

This innovative integration of PAM’s Smart Navigation Platform is part of LAFC’s broader commitment to leveraging technology throughout BMO Stadium to elevate every aspect of the fan experience. Together, LAFC and PAM are setting a new standard for stadium navigation, ensuring fans can focus on enjoying the match.

For more information on how PAM can support your stadium’s traffic management, fan experience, and revenue growth strategies, click here