Live player tracking takes fan engagement to the next level

Fans don't just want to watch an event anymore, they want to be part of it, immersed in the action. That's why we're excited about the launch of live player tracking in PAM eXplorer, a feature designed to give fans more ways to connect, interact, and explore.

Live player tracking allows fans to see exactly where players are in real time, directly on the interactive map. Whether they're following along from the couch or walking the venue, fans can find their favorite players, get directions to the action, and stay updated with live scores, all in one place.

The results speak for themselves. With live player tracking switched on, average engagement time jumped from 2–3 minutes to over 8 minutes. Instead of just dipping into the map when they needed directions, fans stayed in the experience, checking in more often and using the map as their companion for the entire event.

That increase in engagement matters. It means fans are spending more time exploring, interacting, and sharing, which translates into better experiences and more value for event organizers. Live player tracking essentially gamifies the experience, encouraging fans to follow players across the course, discover new vantage points, and build their own journey around the action.

For operators and sponsors, this feature unlocks more digital touchpoints with fans, creates more opportunities to deliver timely content, and helps build a richer picture of how people move and interact across an event. It's not just navigation, it's a new way to tell stories and keep fans connected from start to finish.

Live player tracking isn't just for golf, imagine the possibilities for your environment, whether it's tracking athletes, performers, or key moments across your venue.