Smarter Navigation at Flemington Melbourne Cup Carnival #news

This year’s Melbourne Cup Carnival is set to be the most connected and seamless experience to date, with the Victoria Racing Club (VRC) launching a smart digital map to elevate the racegoers experience at Flemington Racecourse.

The vibrancy of colour, energy and excitement of Cup Week and now a new digital map making exploring Flemington effortless. Whether finding friends, locating for food stalls, or making your way trackside for the big race, the map takes you to exactly where you want to go, no stress, no confusion, no FOMO!

Accessible directly from the VRC website, the official mobile app, or QR codes placed across the precinct, the map updates in real time so it always reflects what’s happening around you.

“There’s nothing quite like Cup Week at Flemington, the fashion, the atmosphere, the thrill of every race,” said Paul Bonacci, Head of Digital & Content, VRC. “This year we have introduced new precincts to Flemington, returning Fashions on the Field to its original destination on the front lawn and established The Elms precinct at the end of the straight as our new precinct for entertainment and music where both local and international artists will ensure the crowds are up and dancing after the last race. These changes along with reimaging The Park as the place for families and our equine stars, means that simple and effective wayfinding around our 127 hectare venue is more important than ever before. And so, our new digital map makes sure eventgoers will experience all the Melbourne Cup Carnival has to offer without missing a beat. From the moment they leave home or their hotel, it’s like having a personal guide in their pocket.”

The experience begins before fans even arrive, with the option of planning journeys from anywhere in Melbourne, with routes via train, tram, rideshare or driving. Once on site it’s a personalised event companion, guiding you to entrances and into grandstands, hospitality suites, food and beverage, wagering and entertainment zones as they change throughout the days’ activities.

The dynamic map adapts for fans and highlights activations as they happen across the Flemington precinct, making it easier to explore fashion and lifestyle activations to the after-race celebrations.

Behind the scenes, real-time insights into crowds movements across the site enables the VRC to keep the race day experience running smoothly and safely.

“Cup Week is one of the most exciting times of the year in Melbourne, and the VRCs new digital navigation platform makes sure fans spend more time engaging with activations.” said Stephen Mining, CEO, PAM. “It’s smart, simple, and designed entirely around the fan experience.”

From the moment the gates open to the final race of the Carnival, this new live map ensures racegoers can plan their day, find their way, and make the most of every moment. So grab your tickets, gather your friends, and let the map do the navigating, because this year, finding your way around Flemington has never been easier.

Experience Smart Navigation at Flemington

Plan your day, find your way, and never miss a moment of the action. Explore the new live map experience