PAM partners with Octane Racing Group to transform fan experience at the Formula 1 Canadian Grand Prix

Montreal, Canada — Octane Racing Group, the official promoter of the Formula 1 Canadian Grand Prix, has selected PAM, the global leader in smart navigation and fan experience technology, to drive their smart navigation experience. This collaboration aims to revolutionize how over 350,000 fans experience one of Formula 1's most iconic races, addressing key logistical and communication challenges unique to the event's island location.

Solving complex challenges with smart navigation

With a unique venue layout and creative solutions for access, the promoter is excited to manage the large number of enthusiastic fans attending the event. PAM's state-of-the-art smart navigation platform will streamline transportation logistics, guiding fans efficiently through optimized routes to and from the event. Real-time updates will alleviate congestion, ensuring smooth entry and exit, even under dynamic conditions.

"This technology investment underscores Octane Racing Group's commitment to delivering exceptional, fan-first experiences at this year's race," said Sandrine Garneau, Chief Operating Officer, Brand and Strategy at the Formula 1 Canadian Grand Prix. "We're excited to partner with PAM to create a seamless, intuitive experience that puts the needs of our fans first, while also giving our team the tools to manage event operations more effectively."

Enhancing concession and communication efforts

Attendees will now have easy access to information about the wide array of food and beverage options available on-site, including dietary-specific offerings like gluten-free and vegan choices. PAM's interactive digital maps and smart communication tools will eliminate the guesswork, allowing fans to explore all amenities effortlessly.

Agility in event operations

Events like the Formula 1 Canadian Grand Prix are dynamic, with last-minute changes often required. PAM's platform empowers event organizers with the flexibility to update maps, concessions, and key information in real time. Whether it's adjusting routes due to unexpected closures or updating event schedules, PAM ensures fans are always informed.

"We're thrilled to partner with Octane Racing Group to enhance every aspect of the fan journey," added Jason Hutty, VP of Strategic Partnerships at PAM. "Our technology will not only improve the overall guest experience but also provide the event's organizers with the tools needed to adapt quickly and manage large-scale operations seamlessly."