Unlocking new revenue streams through revenue-generating digital maps

In today's sports and entertainment landscape, teams and venues are constantly challenged to deliver unforgettable experiences while driving meaningful revenue. But here's the truth: without the fans, there is no revenue. That's why smart venues are shifting from static experiences to dynamic, digital-first journeys, and the revenue-generating digital map is leading the charge.

At PAM, we believe digital navigation is more than just helping fans find their seats. It's about building a connected journey that starts long before they arrive at the stadium and continues well after they've left.

From navigation to monetization

Imagine a single, cloud-based platform that helps fans find parking, access their personalized gate entry, navigate to their favorite concession stand, and locate exclusive merchandise, while also delivering brand activations, sponsor promotions, and real-time event updates across every digital touchpoint.

That's what a revenue-generating digital map does. It's not just a map. It's a monetization engine.

• Ticketing and parking: PAM guides fans directly to their assigned gate and parking based on ticket data. This reduces congestion and drives utilization of premium parking offerings.
• Food and beverage: route fans to the nearest food stands or exclusive dining areas. Highlight time-sensitive promotions to increase per-cap spend.
• Merchandise and retail: use smart navigation to drive traffic to pop-up shops, limited-edition merch, and sponsor booths.
• Sponsorship activation: replace static signs with contextual, branded navigation. Sponsors get real-time visibility and ROI through PAMalytics.

Every aspect of this revenue-generating digital map is designed to keep fans moving, spending, and enjoying their experience.

Data that drives decisions

With PAMalytics, venues gain actionable insights into fan behavior: how they move, what they search for, where they engage, and what they skip. These insights turn your virtual environment into a strategic business asset.

• Want to know which signage gets the most scans? Done.
• Curious about which sponsors drive foot traffic? We've got the heatmaps.
• Need to visualize the full journey from hotel to grandstand? It's all there.

The revenue-generating digital map doesn't just deliver insights, it unlocks your venue's full commercial potential, becoming a technology enabler for stadiums of the future.

Designed for the fan. Built for the business.

Whether it's NASCAR or LAFC, venues are using PAM's revenue-generating digital maps to create frictionless, profitable journeys that amplify the fan experience while maximizing every square foot of their district.

When fans find what they need, fast, they stay longer, spend more, and leave happier. And that's the win-win every team is after.