From touchpoints to transactions: 10 ways to leverage your digital map

So you've launched your new digital map, now what?

Launching a digital map is a smart step toward modernizing the fan experience, but activation is where the real impact happens. A well-placed, data-rich, visually engaging map can do far more than provide directions. It becomes a central hub for wayfinding, brand engagement, guest services, and revenue generation.

Once your map is live, the focus shifts to visibility and usage: how do you get as many fans as possible to engage with it before, during, and after the event?

Here are 10 powerful, proven strategies to drive adoption, maximize ROI, and ensure your digital map becomes a key part of your fan journey.

1. QR codes on physical signage

Your fans are already looking at physical signage for guidance, this is the perfect place to introduce a digital tool that enhances their journey. QR codes placed on entry gates, concourses, elevators, directional signs, and restrooms provide immediate access to your map. Our customers have found that well-positioned QR codes lead to thousands of scans per event, especially when paired with clear instructions and strategic placement. The key is to make the transition from physical to digital effortless.