Case study · Tennis Australia
Built for a two-week city of tennis. Every January, Melbourne Park welcomes over a million fans from a hundred countries. PAM is the map and signage layer that helps each one find their seat, their food, their player, their way home. In their language. On their phone. In real time.
1.1M+
Fans served
Tennis Australia, AO 2025
What we shipped:
SmartMaps — QR-launched, no-app-required smart mapfan
Kiosks — ADA-adjustable, multilingual, text-to-speech at every gatestaff
Smart Signs — Court changes update in seconds across the precinctsponsor
Multimodal Trip Planning — From the train at Richmond to the seat at Rod Lavercommercial
Having a digital interactive map for the first time at this year's event meant that over 1.1 million fans had access to absolutely everything. PAM made AO24 the most connected event ever, and we have engagement analytics to help us improve sales and sponsor results going forward.
Tennis Australia's smart-navigation partner across the AO since 2023. At the AO, PAM took them there.
PAMalytics — Flow, queue, sponsor visibility, search trendsfan
