Case study · LAFC & BMO Stadium
Turning traffic friction into fan flow.
Built for one of MLS's most fan-centric clubs. Fans with tickets weren't showing up — traffic and parking friction around BMO Stadium was deterring even committed supporters. LAFC deployed PAM's Smart Navigation across the stadium and district: real-time parking guidance, a directory of 3,148 tenants and services, and dedicated scenes for LAFC, Angel City FC and concert nights. One platform, every event.
79%
Fan engagement rate
4 in 5 fans who opened the map actively used it
What we shipped:
SmartMaps — Real-time parking, transport and venue navigationfan
Scenes — LAFC · Angel City FC · concerts — one adaptive mapstaff
Venue Directory — 3,148 tenants, experiences and servicessponsor
PAMalytics — Channel-tracked links; parking + F&B interaction datacommercial
Fan experience is at the heart of everything we do at LAFC. With PAM, we're not only making it easier for our fans to get to the game, but we're also creating opportunities for them to engage with our services from the moment they leave their homes.
Smoother arrivals → more fans showing up → more time and spend inside the stadium. A revenue story as much as a CX story. At BMO Stadium, PAM took them there.