Case study · Formula 1 Las Vegas

Formula 1 takes over Las Vegas. PAM guides the city.

Built for a racetrack through a living city. For the return of Formula 1 to Las Vegas, PAM's Smart Navigation powered 3D maps inside the Formula 1 Las Vegas app and website, guiding a sold-out crowd across a city-wide circuit. Grandstand. Hotel. Heineken Stage. Every partner destination. Across a five-day, day-and-night extravaganza.

315K

Fans at a sold-out race — 1 in 3 used the map

2023 Las Vegas Grand Prix

A racetrack through a living city

0KFans at a sold-out race — 1 in 3 used the map2023 Las Vegas Grand Prix

0KSearches by 91,500 unique users135K locations selected on the map

0KJourneys across the city — some starting miles away73K partner-hotel clicks · 22K locations shared

World firstTicket-aware personalized mapsTicketmaster Ignite SDK

What we shipped:

SmartMaps — 3D city-wide maps in the Formula 1 app + websitefan
Personalized Navigation — Ticket-aware routing via Ticketmaster Ignitestaff
Playbooks & Scenes — Real-time crowd-flow control across 5 dayssponsor
Partner Directory — Curated hotels, retail and experiencescommercial

Our digital maps seamlessly integrated with the Formula 1 Las Vegas app and website so our fans can find their way from anywhere in Las Vegas to their grandstand, connecting with our awesome brands and partners along the way.

Kenny Utler · Director, Digital Marketing, Las Vegas Grand Prix Inc.

PAM provided the Smart Navigation experience for the Formula 1 Heineken Silver Las Vegas Grand Prix. In Las Vegas, PAM took them there.

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