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JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆
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Case study · Formula 1 Las Vegas

Formula 1 takes over Las Vegas. PAM guides the city.

Built for a racetrack through a living city. For the return of Formula 1 to Las Vegas, PAM's Smart Navigation powered 3D maps inside the Formula 1 Las Vegas app and website, guiding a sold-out crowd across a city-wide circuit. Grandstand. Hotel. Heineken Stage. Every partner destination. Across a five-day, day-and-night extravaganza.

315K

Fans at a sold-out race — 1 in 3 used the map

2023 Las Vegas Grand Prix

A racetrack through a living city
0KFans at a sold-out race — 1 in 3 used the map2023 Las Vegas Grand Prix
0KSearches by 91,500 unique users135K locations selected on the map
0KJourneys across the city — some starting miles away73K partner-hotel clicks · 22K locations shared
World firstTicket-aware personalized mapsTicketmaster Ignite SDK

What we shipped:

  • SmartMaps — 3D city-wide maps in the Formula 1 app + websitefan

  • Personalized Navigation — Ticket-aware routing via Ticketmaster Ignitestaff

  • Playbooks & Scenes — Real-time crowd-flow control across 5 dayssponsor

  • Partner Directory — Curated hotels, retail and experiencescommercial

Our digital maps seamlessly integrated with the Formula 1 Las Vegas app and website so our fans can find their way from anywhere in Las Vegas to their grandstand, connecting with our awesome brands and partners along the way.
Kenny Utler · Director, Digital Marketing, Las Vegas Grand Prix Inc.

PAM provided the Smart Navigation experience for the Formula 1 Heineken Silver Las Vegas Grand Prix. In Las Vegas, PAM took them there.

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Live Smart Map

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Personalized, real-time navigation across the whole city