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JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆
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Case study · PGA TOUR

The official Smart Map of the PGA TOUR. Through 2030.

PAM is the Official Smart Map Technology of the PGA TOUR — a worldwide, category-exclusive designation. Not a sponsorship: a structural technology partnership, with a TOUR board seat and a dedicated TOUR employee trained on the platform. Tournaments change cities. Courses change layouts. Fans walk twelve miles to follow a leader. Deployed at events including the Cognizant Classic, through 2030.

2030

Strategic partnership through

Multi-year, multi-event strategic equity

Twelve courses and counting — one fan experience
0Strategic partnership throughMulti-year, multi-event strategic equity
0PGA TOUR board seatsConfirmed February 2026
0 and countingPGA TOUR courses live on PAMAnd growing across the schedule
0Smart Map. Every event.PAM SmartMaps, deployed across the TOUR

What we shipped:

  • SmartMaps — No-app-required QR-launched course mapsfan

  • Course Overlays — Sponsors, leaderboards, hospitality, F&Bstaff

  • SmartSponsors — Sponsored POIs, Quicklinks, gamified rewardssponsor

  • Programming — Real-time updates as the leaderboard movescommercial

We are excited to partner with PAM to better connect our PGA TOUR fans with the events and communities in which we play, ensuring they have access and familiarity to each and every corner of the property.
PGA TOUR

Strategic equity round announced February 2026. Two PGA TOUR board seats. A multi-year deployment through 2030 — with the TOUR actively introducing PAM across golf's global bodies. At the PGA TOUR, PAM took them there.

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  • PAMalytics — Sponsor visibility, fan flow, search trendsfan

    • Live Smart Map

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    Tee to green. Hospitality to grandstand.