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Case study · Truist Championship

Navigating a changing course.

At the Truist Championship, PAM’s Smart Map Ads turned wayfinding into the highest-performing sponsor channel on the property — 41% of fans engaged, at 60× the industry click benchmark.

60×

higher sponsor CTR than the digital-ad benchmark

How we measure it · 32% sponsor click-through on the Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).

A single event; an in-map sponsored carousel, not a like-for-like banner-ad comparison.

32% vs 0.5%

Live Smart Map

Open full map ↗

The map is the media — sponsored POIs and Quicklinks on every fan’s phone.

41%of fans engaged the Smart MapTruist Championship, 2025
32%sponsor click-through ratevs 0.5% benchmark
60×the industry CTR benchmark32% vs 0.5%
98%of clicks to the top-3 sponsorsCutwater · Pinnacle · Michelob

What we shipped:

  • Mobile (SmartMaps) — No-app QR-launched course map.fan

  • Sponsorship — Sponsored POIs, Quicklinks, carousel leaderboard.sponsor

  • Analytics (PAMalytics) — Per-sponsor CTR, fan engagement, dwell.commercial

The Smart Map became the most valuable piece of digital real estate on the property.
Truist Championship

Deployed for the Truist Championship as part of PAM’s PGA TOUR partnership.

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