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JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 9FIFA WORLD CUP 26Quarter-final · Match 97· Boston Stadium, Boston◆JUL 10FIFA WORLD CUP 26Quarter-final · Match 98· Los Angeles Stadium, Los Angeles◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 100· Kansas City Stadium, Kansas City◆JUL 11FIFA WORLD CUP 26Quarter-final · Match 99· Miami Stadium, Miami◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 14FIFA WORLD CUP 26Semi-final · Match 101· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26Semi-final · Match 102· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆
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Case study · Truist Championship

Navigating a changing course.

At the Truist Championship, PAM’s Smart Map Ads turned wayfinding into the highest-performing sponsor channel on the property — 41% of fans engaged, at 60× the industry click benchmark.

60×

higher sponsor CTR than the digital-ad benchmark

How we measure it · 32% sponsor click-through on the Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).

A single event; an in-map sponsored carousel, not a like-for-like banner-ad comparison.

32% vs 0.5%

0%of fans engaged the Smart MapTruist Championship, 2025
0%sponsor click-through ratevs 0.5% benchmark
0×the industry CTR benchmark32% vs 0.5%
0%of clicks to the top-3 sponsorsCutwater · Pinnacle · Michelob

What we shipped:

  • Mobile (SmartMaps) — No-app QR-launched course map.fan

  • Sponsorship — Sponsored POIs, Quicklinks, carousel leaderboard.sponsor

  • Analytics (PAMalytics) — Per-sponsor CTR, fan engagement, dwell.commercial

The Smart Map became the most valuable piece of digital real estate on the property.
Truist Championship

Deployed for the Truist Championship as part of PAM’s PGA TOUR partnership.

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Live Smart Map

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The map is the media — sponsored POIs and Quicklinks on every fan’s phone.