Skip to contentPAM is live
JUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OH◆JUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San Diego◆JUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, Nashville◆JUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San Diego◆JUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CT◆JUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, Nashville◆JUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CA◆JUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, Nashville◆JUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, Philadelphia◆JUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet IL◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆AUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, Philadelphia◆AUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IA◆AUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, Nashville◆AUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las Vegas◆AUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VA◆AUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, Nashville◆AUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, Philadelphia◆AUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, Philadelphia◆AUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las Vegas◆AUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NH◆AUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las Vegas◆AUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, Nashville◆AUG 29NFLBEARS VS TITANS· Nissan Stadium, Nashville◆AUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las Vegas◆AUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, Philadelphia◆AUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FL◆SEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, Philadelphia◆SEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SC◆SEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison IL◆SEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, Nashville◆SEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las Vegas◆SEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TN◆SEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KS◆OCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NV◆OCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NC◆OCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZ◆OCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TX◆OCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln AL◆NOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VA◆NOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FL◆NOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, Philadelphia◆NOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NV◆JUN 4PGA TOURThe Memorial Tournament· Muirfield Village, Dublin OH◆JUN 19NASCAR CUP SERIESNASCAR San Diego· Naval Base Coronado, San Diego◆JUN 20CONCERTEd Sheeran Loop Tour· Nissan Stadium, Nashville◆JUN 21NASCAR CUP SERIESAnduril 250 — street race· Naval Base Coronado, San Diego◆JUN 25PGA TOURTravelers Championship· TPC River Highlands, Cromwell CT◆JUN 27CONCERTAlan Jackson: Last Call – The Finale· Nissan Stadium, Nashville◆JUN 28NASCAR CUP SERIESToyota/Save Mart 350· Sonoma Raceway, Sonoma CA◆JUN 30CONCERTPost Malone Presents The BIG ASS Stadium Tour Part 2· Nissan Stadium, Nashville◆JUL 3BKFCBare Knuckle FC — Liberty Brawl· Xfinity Mobile Arena, Philadelphia◆JUL 5NASCAR CUP SERIESeero 400· Chicagoland Speedway, Joliet IL◆JUL 10CONCERTFuerza Regida· Allegiant Stadium, Las Vegas◆JUL 10CONCERTAlex Warren — with Noah Cyrus· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour with JP Saxe and Solon Holt· Xfinity Mobile Arena, Philadelphia◆JUL 11CONCERTMegan Moroney: The Cloud 9 Tour· Xfinity Mobile Arena, Philadelphia◆JUL 12NASCAR CUP SERIESQuaker State 400· EchoPark Speedway, Hampton GA◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆AUG 7SPORTING EVENTSWWE SmackDown· Xfinity Mobile Arena, Philadelphia◆AUG 9NASCAR CUP SERIESIowa Corn 350· Iowa Speedway, Newton IA◆AUG 13CONCERTMy Chemical Romance The Black Parade 2026 Tour· Nissan Stadium, Nashville◆AUG 13NFLRaiders vs. Cardinals - Preseason Week 1· Allegiant Stadium, Las Vegas◆AUG 15NASCAR CUP SERIESCook Out 400· Richmond Raceway, Richmond VA◆AUG 15CONCERTFoo Fighters Take Cover Tour 2026· Nissan Stadium, Nashville◆AUG 15SPORTING EVENTSUFC 330: Makhachev vs Machado Garry· Xfinity Mobile Arena, Philadelphia◆AUG 21CONCERTRUSH: Fifty Something· Xfinity Mobile Arena, Philadelphia◆AUG 22DOLPHINS GAMESPreseason: Giants vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 22CONCERTGuns N' Roses· Allegiant Stadium, Las Vegas◆AUG 23NASCAR CUP SERIESDollar Tree 301· New Hampshire Motor Speedway, Loudon NH◆AUG 27NFLRaiders vs. 49ers - Preseason Week 3· Allegiant Stadium, Las Vegas◆AUG 28DOLPHINS GAMESPreseason: Falcons vs Dolphins· Hard Rock Stadium, Miami Gardens◆AUG 29COLLEGE FOOTBALLJACKSON STATE VS TSU· Nissan Stadium, Nashville◆AUG 29NFLBEARS VS TITANS· Nissan Stadium, Nashville◆AUG 29COLLEGE FOOTBALLUNLV Rebels vs. Memphis· Allegiant Stadium, Las Vegas◆AUG 29FAMILY SHOWSHot Wheels Monster Trucks™ Live Glow-N-Fire· Xfinity Mobile Arena, Philadelphia◆AUG 29NASCAR CUP SERIESCoke Zero Sugar 400 — season finale· Daytona International Speedway, Daytona Beach FL◆SEP 4CONCERTKacey Musgraves: Middle of Nowhere Tour· Xfinity Mobile Arena, Philadelphia◆SEP 6NASCAR CUP SERIESCook Out Southern 500· Darlington Raceway, Darlington SC◆SEP 13NASCAR CUP SERIESEnjoy Illinois 300· World Wide Technology Raceway, Madison IL◆SEP 13NFLTitans Home Opener — Week 1· Nissan Stadium, Nashville◆SEP 13NFLDolphins at Raiders — Week 1· Allegiant Stadium, Las Vegas◆SEP 19NASCAR CUP SERIESBass Pro Shops Night Race· Bristol Motor Speedway, Bristol TN◆SEP 27NASCAR CUP SERIESHollywood Casino 400· Kansas Speedway, Kansas City KS◆OCT 4NASCAR CUP SERIESSouth Point 400· Las Vegas Motor Speedway, Las Vegas NV◆OCT 11NASCAR CUP SERIESBank of America 400· Charlotte Motor Speedway, Concord NC◆OCT 18NASCAR CUP SERIESFreeway Insurance 500· Phoenix Raceway, Avondale AZ◆OCT 25FORMULA 1United States Grand Prix· Circuit of the Americas, Austin TX◆OCT 25NASCAR CUP SERIESYellaWood 500· Talladega Superspeedway, Lincoln AL◆NOV 1NASCAR CUP SERIESXfinity 500· Martinsville Speedway, Ridgeway VA◆NOV 8NASCAR CUP SERIESStraight Talk Wireless 400· Homestead–Miami Speedway, Homestead FL◆NOV 19CONCERTSOMBR: You Are The Reason Tour· Xfinity Mobile Arena, Philadelphia◆NOV 21FORMULA 1Las Vegas Grand Prix· Las Vegas Strip Circuit, Las Vegas NV◆
See PAM →
PAMPAM
ProductPlatformSolutionsCustomersSee it liveCompanyInsightsContact
Book a demo
PAMPAM

Takes you there.

Los Angeles · Miami · Sydney

Sponsor with PAM →FeaturesTrust Center

Product

  • The Platform
  • PAM360Live
  • SmartMaps
  • Smart Signs
  • SmartSponsors
  • SmartMapAds
  • PAMalytics
  • Integrations & API

Solutions

  • Sports & Entertainment
  • Major Events
  • University Campus
  • Corporate Campus
  • Retail Centers
  • Airports & Transit
  • Accessibility

Company

  • About
  • Insights
  • See it live
  • PAM vs MappedIn
  • Contact

© 2026 PAM

Terms of UsePrivacy Policy

Case study · Truist Championship

Navigating a changing course.

At the Truist Championship, PAM’s Smart Map Ads turned wayfinding into the highest-performing sponsor channel on the property — 41% of fans engaged, at 60× the industry click benchmark.

60×

higher sponsor CTR than the digital-ad benchmark

How we measure it · 32% sponsor click-through on the Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).

A single event; an in-map sponsored carousel, not a like-for-like banner-ad comparison.

32% vs 0.5%

0%of fans engaged the Smart MapTruist Championship, 2025
0%sponsor click-through ratevs 0.5% benchmark
0×the industry CTR benchmark32% vs 0.5%
0%of clicks to the top-3 sponsorsCutwater · Pinnacle · Michelob

What we shipped:

  • Mobile (SmartMaps) — No-app QR-launched course map.fan

  • Sponsorship — Sponsored POIs, Quicklinks, carousel leaderboard.sponsor

  • Analytics (PAMalytics) — Per-sponsor CTR, fan engagement, dwell.commercial

The Smart Map became the most valuable piece of digital real estate on the property.
Truist Championship

Deployed for the Truist Championship as part of PAM’s PGA TOUR partnership.

Talk to us about your event.

Book a demoTalk to us

Live Smart Map

Open full map ↗

The map is the media — sponsored POIs and Quicklinks on every fan’s phone.