Skip to contentPAM is live
JUL 14FIFA WORLD CUP 26France vs Spain· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26England vs Argentina· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19FIFA WORLD CUP 26Final · Match 104· New York/New Jersey Stadium, New York◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆JUL 14FIFA WORLD CUP 26France vs Spain· Dallas Stadium, Dallas◆JUL 15FIFA WORLD CUP 26England vs Argentina· Atlanta Stadium, Atlanta◆JUL 15CONCERTTame Impala· Xfinity Mobile Arena, Philadelphia◆JUL 16CONCERTLionel Richie and Earth, Wind & Fire: Sing a Song All Night Long· Xfinity Mobile Arena, Philadelphia◆JUL 18FIFA WORLD CUP 26Third place · Match 103· Miami Stadium, Miami◆JUL 18CONCERTEd Sheeran· Allegiant Stadium, Las Vegas◆JUL 19FIFA WORLD CUP 26Final · Match 104· New York/New Jersey Stadium, New York◆JUL 19NASCAR CUP SERIESWindow World 450· North Wilkesboro Speedway, North Wilkesboro NC◆JUL 20CONCERTJ. Cole: The Fall-Off Tour· Xfinity Mobile Arena, Philadelphia◆JUL 23CONCERTShinedown: Dance, Kid, Dance Act II· Xfinity Mobile Arena, Philadelphia◆JUL 25CONCERTThe R&B Tour – Starring Usher Raymond & Chris Brown· Nissan Stadium, Nashville◆JUL 26NASCAR CUP SERIESBrickyard 400· Indianapolis Motor Speedway, Speedway IN◆AUG 1CONCERTAC/DC· Allegiant Stadium, Las Vegas◆AUG 7CONCERTKarol G· Allegiant Stadium, Las Vegas◆
See PAM →

Case study · Truist Championship

Navigating a changing course.

At the Truist Championship, PAM’s Smart Map Ads turned wayfinding into the highest-performing sponsor channel on the property — 41% of fans engaged, at 60× the industry click benchmark.

60×

higher sponsor CTR than the digital-ad benchmark

How we measure it · 32% sponsor click-through on the Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).

A single event; an in-map sponsored carousel, not a like-for-like banner-ad comparison.

32% vs 0.5%

0%of fans engaged the Smart MapTruist Championship, 2025
0%sponsor click-through ratevs 0.5% benchmark
0×the industry CTR benchmark32% vs 0.5%
0%of clicks to the top-3 sponsorsCutwater · Pinnacle · Michelob

What we shipped:

  • Mobile (SmartMaps) — No-app QR-launched course map.fan

  • Sponsorship — Sponsored POIs, Quicklinks, carousel leaderboard.sponsor

  • Analytics (PAMalytics) — Per-sponsor CTR, fan engagement, dwell.commercial

The Smart Map became the most valuable piece of digital real estate on the property.
Truist Championship

Deployed for the Truist Championship as part of PAM’s PGA TOUR partnership.

Talk to us about your event.

Book a demoTalk to us
PAMPAM
ProductPlatformSolutionsCustomersSee it liveCompanyInsightsContact
Book a demo
PAMPAM

Takes you there.

Los Angeles · Miami · Sydney

Sponsor with PAM →FeaturesTrust Center

Product

  • The Platform
  • PAM360Live
  • SmartMaps
  • Smart Signs
  • SmartSponsors
  • SmartMapAds
  • PAMalytics
  • Integrations & API

Solutions

  • Sports & Entertainment
  • Major Events
  • University Campus
  • Corporate Campus
  • Retail Centers
  • Airports & Transit
  • Accessibility

Company

  • About
  • Insights
  • See it live
  • PAM vs MappedIn
  • Contact

© 2026 PAM

Terms of UsePrivacy Policy

Live Smart Map

Open full map ↗

The map is the media — sponsored POIs and Quicklinks on every fan’s phone.