X marks the spot: turning digital maps into sponsorship gold

PAM's smart navigation platform transforms maps from a basic utility into a high-value sponsorship channel. Naming rights aren't limited to stadiums and gates anymore, they extend into map-based sponsorships, where a fan's search for concessions, parking, or a premium lounge is paired with sponsored destinations, promotions, and gamified rewards. Imagine a fan tapping "pizza" in the map and seeing not just the nearest stand, but an "X" that highlights your brand, along with an exclusive discount for those who make the journey.

Think of a fan's journey through a game day like a treasure hunt. Every step, every turn, every stop along the way is a chance for discovery. And in today's connected stadiums, the "X" that marks the spot isn't buried treasure, it's a sponsor logo, a branded activation, or a VIP experience revealed right inside a digital map.

Sponsorship and naming rights: new ways to monetize the map

Just like venues sell naming rights to arenas and concourses, PAM maps create opportunities for sponsored locations, experiences, and even entire fan journeys. Each map becomes a living piece of branded real estate, from entry gates and fan zones to concessions and VIP lounges, all while enhancing, not interrupting, the fan experience.

Gamification: from treasure hunt to fan engagement

The treasure hunt metaphor is more than fun, it's a proven way to drive engagement. PAM enables teams and sponsors to gamify the fan journey by rewarding visits, clicks, or completed routes with prizes, offers, or digital collectibles. Each "X" on the map becomes an invitation to play, win, and remember.

Branding across parallel accounts

With PAM, multiple stakeholders, the team, venue operators, and sponsors, can run parallel accounts, each curating their own branded layers of the map. This means every sponsor can have a dedicated version of the map that reflects their brand identity with custom colors, logos, and even exclusive links. These branded maps can be shared directly with fans, and more importantly, with VIP guests, creating a personalized experience tied to the specific event or activation being sponsored.

For example, a sponsor could highlight premium lounges, host-branded fan zones, or exclusive offers available only to their invited guests. By giving sponsors the tools to guide fans through the venue in their own branded environment, PAM turns the map into a powerful asset for map-based sponsorships, one that enhances the fan journey while delivering measurable impact, all within the venue's unified system of oversight and control.

Tech backed by the best

PAM continues to innovate in the sports and entertainment space as a Comcast SportsTech portfolio company, helping venues blend digital navigation with immersive brand activations. This isn't just signage or logos, it's an interactive, real-time connection between fans and partners.

Every fan tap, search, and route is captured in PAMalytics, giving sponsors and venues high-level data on behavior, dwell times, top searches, and engagement patterns. This transforms map-based sponsorships from a "hope and guess" investment into a measurable, ROI-driven media channel.

PAM as the new media channel

At its core, PAM is more than a map. It's a new media channel hidden in plain sight, a way to place sponsor logos and activations directly into the fan journey. Subliminally or overtly, sponsors become a natural part of the experience, guiding fans while leaving a lasting brand impression.

In the new world of digital fan engagement, the "X" on the map is where the real value lies. For sponsors, it's not just visibility, it's activation, interaction, and ROI. For fans, it's a smarter, more rewarding journey. And for teams and venues, it's a whole new way to monetize the game day experience.