Product
SmartSponsors
Turn every map and sign into measurable, brand-safe sponsorship inventory. Analytics, sponsorship and programming — the commercial layer of PAM360Live, built with the most stringent brand teams in sport.
What a sponsor can own:
Welcome screen — The first brand every fan sees as the Smart Map opens. The premium splash placement.sponsor
Persistent map banner — Your logo stays at the top of the map for the entire fan experience. Not a fleeting impression.commercial
1-of-5 ad carousel — One of only five rotating advertising slots with a live CTA. Privileged, uncluttered placement.fan
Branded 3D model — A miniature branded model rendered into the map for fans to find. Immersive. Memorable. Interactive.staff
Smart Signs — Extend the same brand presence onto the venue’s physical digital signage. Changed in minutes.sponsor
Four ways the map earns
Premium placement, in the journey
- 01
First impression
The first brand customers see when they open the Smart Map on the welcome screen.
- 02
Lasting impression
A persistent brand presence for the entire map fan experience. Not a single view.
- 03
Brand engagement
Exclusive. 1 of only 5 advertisement carousel slots. Privileged placement keeps your brand and CTAs prominent.
- 04
Venue activation
Place a branded 3D model into the map for fans to find and navigate to. Immersive and interactive.
60×
higher sponsor click-through than the digital-ad benchmark
How we measure it · 32% of fans clicked a sponsored placement in the PAM Smart Map vs the 0.5% benchmark for digital display ads — about 60× (32 ÷ 0.5).
Measured at a single event (the Truist Championship); an in-map sponsored carousel, not a like-for-like banner-ad comparison.
Measurable activation, not just branding
Where the sponsorship sends fans
Online campaign
One tap sends fans straight to your latest marketing campaign or media. Instant brand engagement.
On-venue activation
Guide fans to your physical footprint. Fan shop, concession, or branded experience inside the venue.
Off-venue activation
Your brand doesn’t stop at the exit. Direct fans to retail, activations, or experiences out in the city.
For venues & events
A partner model that fits a whole season
Primary partner
The Smart Map presenting partner. Every track, every event, a full 12-month season.
Event sponsor
Event-level placements plus hospitality and VIP sponsored maps for a marquee moment.
Local vendor
Local brand activations and directory placements. Proximity becomes footfall.
Works with
The full commercial stack
SmartMapAds
The in-map ad units — sponsored POIs, banner and carousel — that fans actually engage.
Explore SmartMapAdsPAMalytics
Per-sponsor CTR, fan engagement and dwell — attribution sponsors can trust.
Explore PAMalyticsGood to know
SmartSponsors, answered
Is it brand-safe?
Yes. Placements are considered, uncluttered and in the journey — built with the most stringent brand teams in sport.
How is it measured?
Every placement is measurable. PAMalytics reports impressions, click-through and engagement per sponsor.
What can a sponsor own?
The welcome screen, a persistent map banner, one of only five ad-carousel slots, a branded 3D model on the map, and the venue’s Smart Signs.
How do we get pricing?
Inventory is priced to your event and season. Request the prospectus and our team will build a proposal with you.
Open your inventory
Put your brand where your customers are.
A venue is an entertainment ecosystem. Every screen fans look at is sellable, measurable media.