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PAMPAM

Partnerships

Built With Partners.Not Just For Them.

PAM doesn’t do logo-swap sponsorships. We build structural technology partnerships — equity, integration, distribution — with the people who run the biggest moments in sport and the platforms fans already live on. Different partners. Different models. One standard: skin in the game.

How PAM works with partners

Three ways in.

  • 01

    League & property partnerships

    The PGA TOUR model: a worldwide, category-exclusive designation, a board seat, a dedicated TOUR employee on the platform — and the TOUR actively introducing PAM across golf’s global bodies. Not a sponsorship. A structural technology partnership with shared upside.

    PGA TOUR Enterprises — Official Smart Map Technology of the PGA TOUR, through 2030.

  • 02

    Technology integrations

    The Ticketmaster model: deep product integration where the fan already is. Through the Ticketmaster Ignite SDK, PAM shipped the world’s first ticket-aware maps — your seat and your route, personalised from the moment you buy.

    Ticketmaster Nexus — ticket-aware navigation, first deployed at the Las Vegas Grand Prix.

  • 03

    Network & distribution

    The Comcast model: scale through the networks venues and fans already trust — sports-technology distribution, media reach, and the infrastructure relationships that put PAM in front of the places that need it.

    Comcast NBCUniversal — part of its sports-and-technology network.

What partnership means

Co-build. Co-distribute. Compound.

  • Co-building

    Partners shape the roadmap. Ticket-aware maps exist because a partner brought the rails and we brought the map. The next world-first comes from the same kind of room.

  • Distribution both ways

    PAM carries partners into every venue we run — sponsored placements at 60× the click benchmark. Partners carry PAM into every property they touch.

  • Skin in the game

    Equity, board seats, category exclusivity, multi-year terms. When the partnership is structural, everyone is building the same thing: places going places.

Partner with PAM

Bring the rails. We’ll bring the map.

Leagues, ticketing platforms, media networks, venue technology — if your platform touches people and movement, there’s a partnership shape for it. Tell us who you are and we’ll come back with a model.