Partnerships
PAM doesn’t do logo-swap sponsorships. We build structural technology partnerships — equity, integration, distribution — with the people who run the biggest moments in sport and the platforms fans already live on. Different partners. Different models. One standard: skin in the game.
How PAM works with partners
The PGA TOUR model: a worldwide, category-exclusive designation, a board seat, a dedicated TOUR employee on the platform — and the TOUR actively introducing PAM across golf’s global bodies. Not a sponsorship. A structural technology partnership with shared upside.
PGA TOUR Enterprises — Official Smart Map Technology of the PGA TOUR, through 2030.
The Ticketmaster model: deep product integration where the fan already is. Through the Ticketmaster Ignite SDK, PAM shipped the world’s first ticket-aware maps — your seat and your route, personalised from the moment you buy.
Ticketmaster Nexus — ticket-aware navigation, first deployed at the Las Vegas Grand Prix.
The Comcast model: scale through the networks venues and fans already trust — sports-technology distribution, media reach, and the infrastructure relationships that put PAM in front of the places that need it.
Comcast NBCUniversal — part of its sports-and-technology network.
What partnership means
Partners shape the roadmap. Ticket-aware maps exist because a partner brought the rails and we brought the map. The next world-first comes from the same kind of room.
PAM carries partners into every venue we run — sponsored placements at 60× the click benchmark. Partners carry PAM into every property they touch.
Equity, board seats, category exclusivity, multi-year terms. When the partnership is structural, everyone is building the same thing: places going places.
Partner with PAM
Leagues, ticketing platforms, media networks, venue technology — if your platform touches people and movement, there’s a partnership shape for it. Tell us who you are and we’ll come back with a model.
