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PAMPAM

Case study · NASCAR

Race weekend at Daytona. Hundreds of thousands of fans. One map, every gate.

Built for the biggest grounds in American sport. NASCAR weekends sprawl. Fans walk for days across vast track grounds. Hospitality villages. Fan zones. Sponsor activations. Garages and grandstands. PAM turns the sprawl into a journey, getting fans where they want to be, when they want to be there, on the screens already in their hand.

3+

Days per race weekend

Practice · Qualifying · Race day

The biggest venues in American sport

Live Smart Map

Open full map ↗

Friction → Flow. Traffic → Traction.

0+Days per race weekendPractice · Qualifying · Race day
DaytonaFlagship deploymentDaytona International Speedway
0K+Fans on race dayPer industry attendance norms
Every POIOn the mapGarages, hospitality, F&B, restrooms, gates

What we shipped:

  • SmartMaps — QR-launched maps for fans on the movefan

  • SmartSponsors — Sponsored POIs and Quicklinks across the venuestaff

  • Smart Signs — Dynamic content at every gate and concoursesponsor

  • Programming — Operations dashboard updated in real timecommercial

There are so many things for fans to do while they are at the venue. By having those points of interest and having fans be able to easily get to them, it just makes their experience, and it makes us put on a world class event.
Wyatt Hicks · VP Digital, NASCAR

Partnered with NASCAR since the 2025 race calendar. At Daytona, PAM took them there.

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